KULEANA

LOGO • PACKAGING • ILLUSTRATION

Kuleana is a Hawaiian word and means ones personal sense of responsibility.
made in Hawai‘i, with hawai‘i grown ingredients THE PRODUCT embodies KULEANA.
The letters break out of the box, SUGGESTIVE OF INNOVATION.
THE fluid watercolor PATTERN is evocative of a MAGICAL CONCOCTION.

2018 PELE AWARD : BRONZE