“Aina” means “from the land” in Hawaiian. the coffee packaging was Created IN TANDEM WITH the branding and interior design of Aina Gourmet Market. the company embraces the "100 mile lifestyle".
This idea is embodied in the graphics with concentric rings and layers, INSPIRED BY THE EARTH AND THE 100 mile RADIUS.
THE SHELVES AND COLORS IN THE STORE ARE FUNCTIONAL AND FOLLOW THE SAME UNDULATING PATTERN OF THE GRAPHICS.
THE DIE-CUT COFFEE LABEL WAS DESIGNED IN A WAY THAT CUSTOMIZED THE PRE-EXISTING BAG, EXPOSING THE WINDOW AND SHOWING OFF THE COFFEE BEANS INSIDE.
2019 PELE Awards, Bronze, Packaging COFFEE BAG CREATED FOR SAE DESIGN
