Maui ‘Oma Coffee Roasting Co.

AN OVERHAUL OF THE BRANDING AND PACKAGING FOR MAUI ‘OMA started pre-pandemic. adversity led to adaptation AND MAUI ‘OMA ENTERED the retail market, LEADING TO the launch of new brandING, packaging, a retail store and AN online store!

‘Oma with the ‘okina, means, ‘to roast’ in the Hawaiian language. the ‘okina takES the form of a coffee bean and is used to INFUSE A HAWAIIAN SENSIBILITY THROUGHOUT the branding.
The STEAM/ROAST icon resembling tapa pattern is also incorporated into a stylish  detail.
THE DIAMOND SHAPE BRINGS A CONTINUITY FROM THE ORIGINAL LOGO.

TO HELP THE CUSTOMER EXPERIENCE, THE COFFEE bags are COLOR CODED INTO FOuR CATEGORIES: HAWAII COFFEES, HOUSE BLENDS, CUSTOM BLENDS, DECAFS & FLAVORED COFFEES. gold ACCENTS elevate the brand.